• Address 720 East Locust Street | Milwaukee, WI 53212
  • Phone 414.263.5001
  • Hours Tue-Fri 11-8pm | Sat-Sun 12-5pm | Closed Mon
  • Hours Tue-Fri 11-8pm, Sat-Sun 12-5pm, Closed Mon
Event Calendar
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performances
October 22

Alternating Currents Live: Tom Rainey & Devin Drobka Percussion Duo

readings & workshops
October 25

Poetry Reading: Stephen Anderson & Erik Richardson

readings & workshops
October 26

Urban Echo Poets

special events
November 3

Join us on Friday, November 3rd for our 37th Annual Anniversary Gala!

 

Archived exhibitions
Apr 1 April 1 - May 8
5:30pm, RECEPTION & PROGRAM: $80 INDIVIDUAL | $150 COUPLE; PROGRAM ONLY: $25 ADVANCE | $30 DOOR

Friday, April 1 through Sunday, May 8
Opens Friday, April 1 at 6 PM 

 

Paul Druecke & Jeffry Chiplis will be in attendance for the April 8 opening & reception for 

Signments: Works by Jeffry Chiplis
 

Join us then for a reception and celebration of both installations!
 


LocuStLed displays messages from a curated selection of individuals via a vintage-style LED sign in the window of the Woodland Pattern Book Center. For five weeks beginning late-March, the project will publicize messages from approximately forty people. Contributors reflect wide-ranging perspectives, the one common attribute is a now-familiar constraint that each message is no longer than 140 characters.

 

The LED will be displayed in Woodland Pattern's storefront facing Locust Street. The project proposes an audience that is distinct from the bookstore's walk-in clientele and the self-subscribing networks of Twitter, Facebook, Snapchat, etc. The LED's contents will loop every hour, twenty-four hours a day, presenting a non-stop collage to the working-class neighborhood of Riverwest and the people passing through it. 
Locust Street is a major thoroughfare, moving thousands of commuters through the Milwaukee area each week. The project takes advantage of daily, rush hour bottlenecks that create stop and go traffic outside the bookstore.

 

LocuStLed transcribes the spirit of new millennium connectivity into a purposefully anachronistic sculptural display with said display's innately different sense of public. LED signs are a technological link between archaic forms of public inscription—like landmarks, plaques, and statuary—and today's data cloud that hovers intangibly overhead as an unwieldy record of human concerns. The project combines populist outreach and the art of social authority in order to create a hybrid footprint that rewinds the relationship between public pronouncement and digital interface. The project pays homage to Jenny Holzer's pioneering work with information systems.

 

Presented by Guest Curator Paul Druecke, and running concurrently with Signments: works by Jeffry Chiplis 

 


Join the Conversation

We’d love to hear your message or response to the forty messages now scrolling 24/7 at 720 East locust. If we get enough messages they may find their way to a second iteration of the project!

Tweet to us @WoodlandPattern using #locustled


LocuStLed Contributors

 

Alec Finlay

Anika Wilson

Anne Bray

Arijit Sen

Assaf Evron

Brenda Cárdenas

Chuck Stebleton

Dan Torop

Debra Brehmer

Donna Stonecipher

Jason S. Yi

Jennifer Delos Reyes

Joshua Martin Ballew

Kate Sierzputowski

Margaret Noodin

Martha Wilson

Matt Cook

Alderman Michael J. Murphy

Michelle Grabner and Brad Killam

Monique Meloche

Nick Tobier

Nirmal Raja

Riverwest Coop

Riverwest Yogashala

Robert J. Baumann

Roberto Harrison

Roger White

Sabina Ott

Santiago Cucullu

Sara Krajewski

Sector 2337

Shalem Healing Inc.

Stacy Szymaszek

Stephanie Barber

Temporary Art Review

Thalia Field

Theresa Columbus

Thomas Hellstrom

Tyanna Buie

Zach Hill


Made possible with generous support from