• Address 720 East Locust Street | Milwaukee, WI 53212
  • Phone 414.263.5001
  • Hours Tue-Fri 11-8pm | Sat-Sun 12-5pm | Closed Mon
  • Hours Tue-Fri 11-8pm, Sat-Sun 12-5pm, Closed Mon
Event Calendar
readings & workshops
March 22

Community Conversation About The Round House 

special events
March 24

Anne Kingsbury passes the torch to our new directors!

readings & workshops
March 28

Poetry Reading: Sherwin Bitsui & Bojan Louis

readings & workshops
March 29

Urban Echo Poets

readings & workshops
April 4

Creative Open Mic “Show Your Love of the River” Sharing & Member Meeting

film & video
April 6

aCinema Screening

readings & workshops
April 11

Poetry Reading: Luci Tapahonso and Margaret Noodin

readings & workshops
April 14

Kundiman Midwest Chapbook Series: Lo Kwa Mei-en

readings & workshops
April 17

Poetry Reading and Conversation with Roberto Harrison @ Brown Deer Public Library

April 19

Alash Ensemble

April 21

Woman: Frailty Thy Name, works by Renee Baker

April 22

ACL presents Renee Baker Quartet, Visual Dark Scratch Suite

readings & workshops
May 2

Poetry Reading: Rena Priest

May 13

Alternating Currents Live presents The Bridge

readings & workshops
May 16

Kundiman Midwest Chapbook Series Noel Pabillo Mariano

May 17

Formations Series for New & Improvised Music

readings & workshops
May 24

Poetry Reading: Urban Echo Poets

Archived exhibitions
Apr 1 April 1 - May 8
6:00pm, FREE

Friday, April 1 through Sunday, May 8
Opens Friday, April 1 at 6 PM 


Paul Druecke & Jeffry Chiplis will be in attendance for the April 8 opening & reception for 

Signments: Works by Jeffry Chiplis

Join us then for a reception and celebration of both installations!

LocuStLed displays messages from a curated selection of individuals via a vintage-style LED sign in the window of the Woodland Pattern Book Center. For five weeks beginning late-March, the project will publicize messages from approximately forty people. Contributors reflect wide-ranging perspectives, the one common attribute is a now-familiar constraint that each message is no longer than 140 characters.


The LED will be displayed in Woodland Pattern's storefront facing Locust Street. The project proposes an audience that is distinct from the bookstore's walk-in clientele and the self-subscribing networks of Twitter, Facebook, Snapchat, etc. The LED's contents will loop every hour, twenty-four hours a day, presenting a non-stop collage to the working-class neighborhood of Riverwest and the people passing through it. 
Locust Street is a major thoroughfare, moving thousands of commuters through the Milwaukee area each week. The project takes advantage of daily, rush hour bottlenecks that create stop and go traffic outside the bookstore.


LocuStLed transcribes the spirit of new millennium connectivity into a purposefully anachronistic sculptural display with said display's innately different sense of public. LED signs are a technological link between archaic forms of public inscription—like landmarks, plaques, and statuary—and today's data cloud that hovers intangibly overhead as an unwieldy record of human concerns. The project combines populist outreach and the art of social authority in order to create a hybrid footprint that rewinds the relationship between public pronouncement and digital interface. The project pays homage to Jenny Holzer's pioneering work with information systems.


Presented by Guest Curator Paul Druecke, and running concurrently with Signments: works by Jeffry Chiplis 


Join the Conversation

We’d love to hear your message or response to the forty messages now scrolling 24/7 at 720 East locust. If we get enough messages they may find their way to a second iteration of the project!

Tweet to us @WoodlandPattern using #locustled

LocuStLed Contributors


Alec Finlay

Anika Wilson

Anne Bray

Arijit Sen

Assaf Evron

Brenda Cárdenas

Chuck Stebleton

Dan Torop

Debra Brehmer

Donna Stonecipher

Jason S. Yi

Jennifer Delos Reyes

Joshua Martin Ballew

Kate Sierzputowski

Margaret Noodin

Martha Wilson

Matt Cook

Alderman Michael J. Murphy

Michelle Grabner and Brad Killam

Monique Meloche

Nick Tobier

Nirmal Raja

Riverwest Coop

Riverwest Yogashala

Robert J. Baumann

Roberto Harrison

Roger White

Sabina Ott

Santiago Cucullu

Sara Krajewski

Sector 2337

Shalem Healing Inc.

Stacy Szymaszek

Stephanie Barber

Temporary Art Review

Thalia Field

Theresa Columbus

Thomas Hellstrom

Tyanna Buie

Zach Hill

Made possible with generous support from